In addition to customer and organisational objectives, La Gruyère Tourisme works consistently to achieve the following general objectives.
- To carry out, both in Switzerland and abroad, activities such as will promote tourism on the scale and to the benefit of La Gruyère.
- To coordinate the operations of the development societies within the framework and in favour of the development of regional tourism.
- To represent the interests of Gruyerien tourism on the cantonal, national and international levels.
- To ensure the development in Gruyère of tourism that is based on the quality of both the regional services and reception facilities, in line with the expectations of guests and of the community.
