"La Gruyère Tourisme" is the executive body of the "Association Touristique de La Gruyère" (ATG) or the Gruyère Tourist Board.
So we are the regional tourist service known as "La Gruyère Tourisme", a tourist office being the representative body of a development society. The Board itself, started up in 1991, underwent some reorganization in January 2005 in response to new Cantonal legislation.
